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Stop Competing on Price. Start Commanding Value.

There’s a point in every business owner’s journey where the math stops making sense.

You're working more than ever. You’re bringing in steady revenue. But somehow, there’s still pressure, burnout, and barely enough margin to grow—or breathe.

That’s not a revenue problem. That’s a pricing problem.

At Time Value Accounting & Advisory Services, we’ve seen it time and again: the fear of raising prices keeps good business owners stuck. And while they stay “affordable,” their profit margins quietly vanish.

It’s time to flip the script.

The Real Cost of Playing Small

Being “accessible” sounds admirable, until you’re overbooked, underpaid, and constantly exhausted. Pricing yourself too low doesn’t just hurt your bank account—it affects the kind of clients you attract and how your business is perceived.

Here’s the truth: Pricing is positioning. Undercharging signals uncertainty. Confident pricing, backed by strong delivery, earns trust.

If you’ve improved your service, skills, or results, your prices should evolve too. Otherwise, your business becomes unsustainable.

A Smarter Approach to Raising Prices

Raising your prices doesn’t have to be awkward or risky. With the right strategy, it can actually strengthen client relationships and position your business for real growth.

Here’s how to do it well:

1. Adjust for New Clients First

Test new pricing with future clients. No backtracking, no explanations—just a clean start with confidence. This builds momentum and helps you feel solid before addressing existing accounts.

2. Communicate with Clarity and Confidence

Be direct and professional. Explain how the adjustment supports better service, more capacity, and continued quality. Clients respect transparency, not hesitation.

Example:
“To continue offering the level of service our clients rely on, we’ll be adjusting our pricing as of [date]. This change allows us to deliver even more value in our engagements moving forward.”

3. Offer Flexible Options

Consider creating tiers or packages. This keeps your service accessible for a wider range of clients, while still elevating your baseline profitability.

4. Back It Up with Excellent Delivery

A price increase only works when your delivery justifies it. Before making the change, ensure your process, quality, and outcomes reflect what you’re asking for.

Common Pitfalls to Avoid

  • Surprising clients without warning

  • Apologizing for the increase

  • Failing to link the price to the value you bring

  • Applying the same hike to everyone without context

Strategic pricing is proactive, not reactionary. Make the shift on your terms—not when you're forced to.

Your Best Clients Won’t Leave

Business owners often assume raising prices equals losing clients. But the right clients—the ones who understand your value—will stay. In fact, many will respect you more for knowing your worth.

And the ones who leave? They were never aligned with your growth.

If your pricing hasn’t changed, but your business has evolved, it’s time to close the gap.

Pricing isn’t just about numbers—it’s about boundaries, value, and vision.

We help business owners navigate pricing strategy with clarity and confidence. If you’re ready to stop chasing revenue and start building real profit, we’re ready to support you.

Let’s talk about how to price for profit—and grow with purpose.

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